Today’s haircut trends are all telling a similar story: Va-va-voom volume is back in style. And now a new look is lending itself to the more-is-more movement. The frame cut, which, as the name implies, flatters and frames the face while adding texture, volume, and movement to the hair. But what really sets this style apart is its Zoom-camera friendliness.

“I would notice when Madelaine [Petsch] was filming Riverdale, her hair was so long—there were some frames wherein the hair would just keep going,” says celebrity hairstylist Jacob A. “I noticed that with a lot of actresses, their hair was so long that they had to pull away to get the whole hair in the frame.”

“I realized that the same dilemma would apply to nonactors’ hair on Zoom and Facetime calls too. Hence the frame’s new reign among contemporary haircut trends. “People are Zooming and Facetiming more and more—that’s never going away,” says Jacob. “And this cut frames your face while you’re on these calls, so you can feel confident on camera.” We are the best haircut hair color salon NYC!

Plus, people are simply tired of the monotony that can come with having superlong hair. “When your hair is very long, it can be hard to try out trendy hairstyles,” he says. “It can be hard to do that Kim Kardashian ’90s-inspired updo or past-shoulder-length flippy Cindy Crawford look. People are starting to go shorter and shorter because it’s more versatile.”

A-listers are catching on to the frame’s vast benefits already: Khloé Kardashian, Zendaya, Kaia Gerber, Mindy Kaling, and Zoey Deutsch have all been spotted sporting variations of the cut in recent months. “The frame is good for every age and every hair color,” says Jacob, noting that its length, while difficult to define, is a major bonus: It’s extremely adaptable in terms of ways to wear it, and although it looks chic, it’s actually easy to style. ARYA HAIR SALON NYC is one of the best haircut hair color salon NYC.

If you’re feeling influenced, here’s what to ask for at the salon. “Show your stylist the picture of the frame, and tell them you want the fringe in the front to come down to the tip of your nose,” Jacob suggests. “Stylists will want to layer from there, following the guide around the bang and the nose, then pull the back of the cut back and start blending everything around it to match…. The thing about this haircut is that it’s heavily layered around the front, so the fringe area is thicker.”