Combining the best of deep chocolate tones with face-framing highlights and delicate dimension, the brownie batter look is rich, universally flattering, and easy to maintain. It’s no wonder it’s already trending on TikTok.

“Brownie batter brunette hair is a rich chocolate tone, about a level four to five at the root,” Jacob A, hair colorist at ARYA SALON NYC, tells Allure, while the mid-lengths to ends remain a warm and neutral tone. But what really sets the look apart is its show-stopping dimension, along with how low-maintenance it is despite looking so luxe. “This hair color trend has soft blonde money piece and a few highlights around the face,” adds Jacob A. It can also have some softer blonde pieces throughout the hair while still maintaining mostly the rich brunette look.

Translation? Brownie brunette hair is one of the simplest and chicest ways to transition your hair from summer mode and prep it for fall and winter without excess damage. That’s why so many beauty buffs and TikTok users are obsessed with the look. Best hair color correction salon near me NYC.

If you’ve been influenced we know we have), here’s how to get brownie batter brunette yourself: Ask for a rich brunette hair color at the salon, like a chocolate or caramel, accompanied with a soft balayage and subtle money piece and you should follow up with an all-around glaze. If you prefer a more highlighted finish, “dimensional” brunette with face-framing highlights.

As for overall upkeep? It depends on how highlighted you like your hair to be, as well as how dedicated you are to the aesthetic. That said, you can get away with fairly minimal maintenance. Plan to refresh your highlights every six to nine months, and maintain the tone with glosses every eight weeks or so. If you prefer a bolder and brighter look, feel free to refresh your highlights closer to every six to eight weeks. We are the best hair color correction salon near me NYC!

Finally, if you’re unsure how to style your brownie butter brunette: It’s practically begging for beach waves. “I love to style this color with a soft beach wave or a loose wave,” Jacob concludes, as waves show off the shade’s show-stopping dimension. Blow-dry your hair and style with a curling iron, or simply spritz with sea-salt spray and let it air-dry. No matter how you wear it, brownie batter brunette is breathtaking and perfect for cooler temps.